Die vielen Jahre Beschäftigung mit Storytelling haben im IMPACT-Büro eine regelrechte Bibliothek entstehen lassen.

Da wir uns freuen, wenn die Storytelling-Anhängerschaft wächst und wächst, haben wir diese Bibliothek mal gesichtet und die wirklich lesenswerten Bücher zum Thema zusammengestellt.

Overview

Annette Simmons – Whoever tells the best story wins

Petra Sammer – Storytelling. Die Zukunft von PR und Marketing

Frenzel/ Müller /Sottong – Storytelling

Robert Fulford – The triumph of the narrative

Maxwell/ Dickman – The elements of persuasion

Scientific & Neuropsychological background

Mieke Bal – Narratology

 Larry Brooks – Story Engineering

Kendall Haven – Story Proof

Christian Salmon – Storytelling

Leadership

Stephen Denning – The Leaders Guide to Storytelling

Geoff Mead – Telling the Story. Heart & soul of successful leadership

Jim Loehr – The Power of story 

Jay Golden – Retellable: How Your Essential Stories Unlock Power and Purpose

PR, Sales, Digital & Content Marketing

Jonah Sachs – Winning the Story Wars

Petra Sammer – Storytelling 

Presenting on Stage

Doug Stevenson – The Story Theater Method

Carmine Gallo – The Storytellers secret

Script, Drama & Hollywood

Marietheres Wagner – Prinzip Hollywood

Edgar V. Cossart – Story tells, Story sells

John Yorke – Into the Woods

David Mamet – Three uses of the knife

Olson/ Barton/ Palermo – Storytelling Connection. Hollywood meets Critical Thinking

Robert McKee – Story

Ari Hiltunen – Aristoteles in Hollywood

Mark/ Pearson – The Hero and the Outlaw

Corporate & Branding

Gabrielle Dolan – Stories for work. The essential guide to Business Storytelling

Michael Loebbert – StoryManagement

Jim Signorelli – Storybranding

Laurence Vincent – Legendary Brands

Peter Guber – Tell to win

Peg. C. Neuhauser – Corporate Legends & Lore

Fog/  Budtz/ Yakaboylu – Storytelling. Branding in practice

Terence Gargiulo – The strategic use of stories in organizational communication & learning

Terence Gargiulo – Once upon a time

Shawn Callahan – Putting stories to work

Theo Hendriks – Corporate Stories – verwoorden, vertellen en verankeren

Theo Hendriks – No story no glory

David Hutchens – Circle of the 9 muses