With feminine and masculine communication patterns to electoral victory?
Feminine and masculine communication patterns have nothing to do with women or men. The fact that Dutch Prime Minister Mark Rutte prefers feminine communication patterns fits into the Dutch communication culture, where the way the communication partner is involved is at least as important as the matter itself. At the risk of everything being endlessly discussed and "poldered." The masculine communication pattern asks for showing consequences: One of the reasons why Rutte's negotiations after the tragic MH17 accident were so fruitless. The Dutch Prime Minister, who is virtuoso in the feminine pattern, had nothing to oppose to Putin, who communicates exclusively in the masculine pattern. This failure weighs emotionally on Rutte and his election campaign. It's a pity that no meetings with Trump are planned before the elections in March. Because especially in dealing with Washington, a masculine communication pattern is currently indispensable. Angela Merkel, on the other hand, prefers masculine statements. Comparatively short sentences, clear directives. You can feel an exclamation mark behind every sentence. Merkel's masculine communication pattern has long provided a very high level of perceived security in Germany. Now it needs to break free from the "we can do it" to a more exciting Germany. SPD candidate Martin Schulz has not delivered yet but has brought fresh wind into the election campaign very successfully. What of this will be feasible in the event of a chancellorship is another matter. What is certain is that since his announcement to run, the SPD has recorded the highest number of new members in 20 years. Cultural principles with reversed roles: Freedom and security A sentence like Merkel's "You know me," which paved her way to a third legislative period, is hard to imagine from Rutte. But could it be exactly this "voice of reason" that makes a Rutte III cabinet capable of governing? More security in terms of the predictability of decisions, in a culture that otherwise prizes freedom and flexibility as the highest virtues. Merkel: completely grounded, the perceived rock in the surf for the Germans, who is reluctant to let go of the familiar and therefore often appears less flexible. It is harder for her to heed the advice of her favorite poet Hermann Hesse: "Only those who are ready to depart and travel can free themselves from paralyzing routine." That in the upcoming elections each country could be successful exactly with the preference pattern of the other makes it interculturally exciting and difficult at the same time. Germany needs exactly the fresh impulses that Merkel is searching for in vain and that Martin Schulz apparently brings. The Netherlands feels the need for "immovable, rock-solid" decisions that are not changed (which usually quickly raises the hackles of the Dutch). Less new, more "calm on the ship." Merkel and Rutte both represent conservative politics. In both countries, populist voices have increased, right-wing populist parties are softening the respective conservative wings. To be allowed to serve a third (Rutte) or fourth (Merkel) legislative period, Rutte's "doe normaal" and Merkel's "we can do it" will in no case be sufficient.