Die vielen Jahre Beschäftigung mit Storytelling haben im IMPACT-Büro eine regelrechte Bibliothek entstehen lassen.
Da wir uns freuen, wenn die Storytelling-Anhängerschaft wächst und wächst, haben wir diese Bibliothek mal gesichtet und die wirklich lesenswerten Bücher zum Thema zusammengestellt.
Overview
Annette Simmons - Whoever tells the best story winsPetra Sammer - Storytelling. Die Zukunft von PR und MarketingFrenzel/ Müller /Sottong - StorytellingRobert Fulford - The triumph of the narrativeMaxwell/ Dickman - The elements of persuasion
Scientific & Neuropsychological background
Mieke Bal - Narratology Larry Brooks - Story EngineeringKendall Haven - Story ProofChristian Salmon - Storytelling
Leadership
Stephen Denning - The Leaders Guide to Storytelling Geoff Mead - Telling the Story. Heart & soul of successful leadershipJim Loehr - The Power of story Jay Golden - Retellable: How Your Essential Stories Unlock Power and Purpose
PR, Sales, Digital & Content Marketing
Jonah Sachs - Winning the Story WarsPetra Sammer - Storytelling
Presenting on Stage
Doug Stevenson - The Story Theater MethodCarmine Gallo - The Storytellers secret
Script, Drama & Hollywood
Marietheres Wagner - Prinzip HollywoodEdgar V. Cossart - Story tells, Story sellsJohn Yorke - Into the WoodsDavid Mamet - Three uses of the knifeOlson/ Barton/ Palermo - Storytelling Connection. Hollywood meets Critical ThinkingRobert McKee - StoryAri Hiltunen - Aristoteles in Hollywood Mark/ Pearson - The Hero and the Outlaw
Corporate & Branding
Gabrielle Dolan - Stories for work. The essential guide to Business Storytelling Michael Loebbert - StoryManagement Jim Signorelli - StorybrandingLaurence Vincent - Legendary BrandsPeter Guber - Tell to winPeg. C. Neuhauser - Corporate Legends & Lore Fog/ Budtz/ Yakaboylu - Storytelling. Branding in practiceTerence Gargiulo - The strategic use of stories in organizational communication & learning Terence Gargiulo - Once upon a timeShawn Callahan - Putting stories to work
Theo Hendriks - Corporate Stories - verwoorden, vertellen en verankeren
Theo Hendriks - No story no glory
David Hutchens - Circle of the 9 muses