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More Story. More Glory.

In-depth insights into storytelling and narrative communication in complex times. Buzzword of the decade, often used meaninglessly or hopelessly overloaded with meaning: STORYTELLING in the corporate context. In the shade of fake news, often drawn into credibility doubts, praised as a panacea in the light…

The ultimate Summer-storytelling-Reading-list

Overview Annette Simmons – Whoever tells the best story wins Petra Sammer – Storytelling. Die Zukunft von PR und Marketing Frenzel/ Müller /Sottong – Storytelling Robert Fulford – The triumph of the narrative Maxwell/ Dickman – The elements of persuasion Nick Owen – The Magic of Metaphor: 77 stories for teachers,…

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