The ultimate Summer-Storytelling-Reading-List
Overview
Annette Simmons – Whoever tells the best story wins
Petra Sammer – Storytelling. Die Zukunft von PR und Marketing
Frenzel/ Müller /Sottong – Storytelling
Robert Fulford – The triumph of the narrative
Maxwell/ Dickman – The elements of persuasion
Scientific & Neuropsychological background
Mieke Bal – Narratology
Larry Brooks – Story Engineering
Kendall Haven – Story Proof
Christian Salmon – Storytelling
Leadership
Stephen Denning – The Leaders Guide to Storytelling
Geoff Mead – Telling the Story. Heart & soul of successful leadership
Jim Loehr – The Power of story
PR, Sales, Digital & Content Marketing
Jonah Sachs – Winning the Story Wars
Petra Sammer – Storytelling
Presenting on Stage
Doug Stevenson – The Story Theater Method
Carmine Gallo – The Storytellers secret
Script, Drama & Hollywood
Marietheres Wagner – Prinzip Hollywood
Edgar V. Cossart – Story tells, Story sells
John Yorke – Into the Woods
David Mamet – Three uses of the knife
Olson/ Barton/ Palermo – Storytelling Connection. Hollywood meets Critical Thinking
Robert McKee – Story
Ari Hiltunen – Aristoteles in Hollywood
Mark/ Pearson – The Hero and the Outlaw
Corporate & Branding
Gabrielle Dolan – Stories for work. The essential guide to Business Storytelling
Michael Loebbert – StoryManagement
Jim Signorelli – Storybranding
Laurence Vincent – Legendary Brands
Peter Guber – Tell to win
Peg. C. Neuhauser – Corporate Legends & Lore
Fog/ Budtz/ Yakaboylu – Storytelling. Branding in practice
Terence Gargiulo – The strategic use of stories in organizational communication & learning
Terence Gargiulo – Once upon a time
Shawn Callahan – Putting stories to work
Theo Hendriks – Corporate Stories – verwoorden, vertellen en verankeren
Theo Hendriks – No story no glory