Podcast: communication is everything
About: Katja talks to Paul Wilson on his Happy Head Podcast about how to start making a connection with your potential clients through communication to show what you and your company are all about.
Some of the key thoughts:
*Communication = everything
*What (not) to do when you start your business:
1) Don’t just start doing what you do best, but also start to talk about what you do or going to achieve. Make it part of your priorities directly when you start your business.
2) After a while, maybe a year or two, check what is an important channel and what you can leave out. Investigate what is the best way to approach your clients and focus on that medium.
3)Try to initiate a dialogue, ask questions. Don’t only send information, but start a conversation.